Flowers and blockchain: more transparency, freshness and speed

The blockchain applied to the flowers (flower trade) is a resource that some companies are already experimenting with.

Flowers beyond the blockchain: situation

More than a third of cut flowers sold in Europe come from Kenya (source 2016). The journey is thousands of kilometers. And during this journey, there are many figures involved in the process. Who sells seeds, growers, traders, brokers, distributors, florists … consumers.
Today, there are several “blockchain projects” applied to the supply chain of the flowers.

What the Blockchain is

The blockchain allows all the players of the supply chain to be brought together in a single digital ledger. This ledger contains the recording of each transaction relating to a given lot.

Nothing can be deleted. To make changes requires the consent of all those who are part of this network. Each of them holds a copy of the digital register.

For more information about the blockchain, watch this video.

Blockchain applied to the supply chain of the flowers

The application of the blockchain to the supply chain of the flowers allows first of all to increase its transparency, starting from the origin.

All the partecipants of the blockchain network share data and information in real time. This increases the sense of individual responsibility among the operators.

Tracking via blockchain in fact implies providing data such as, for example, the storage system during the journey (temperature, humidity). This could be a stimulus to improve “travel standards” of flowers (area, sea or road).

Furthermore, with the blockchain, processes are faster because there are not intermediaries. In fact, through the digital ledger, growers and florists can make transactions directly. All this benefits the freshness of the flowers: the supply chain is more efficient and the flowers arrive more quickly at home of the consumers.

Other advantages of the blockchain

Each registration includes information to help you learn more about the product … like the variety of seeds used, for example. This knowledge is a marketing lever to differentiate the flowers of a category. At the same time, in this way, it is possible to protect the work of those who have selected a variety for the first time.

Blockchain is also important to avoid waste along the supply chain of the flowers. By “imposing” a single but shared ledger, you can immediately verify the availability given by the grower or to direct it to the requests of the market / of the individual sellers.

Find more advantages of the “blockchain application”, at this link.

About the author: Leila MItchel